| PRAVDA research company |
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- PRAVDA Research is a research company
- www.onlypravda.com
- Specialization - qualitative researches.
- Activity scope - marketing and social projects
PRAVDA helps to gain desired results providing practical and objective information about people
The company's advantages:
- Researches are not end in themselves but an instrument to understanding an existing situation. We make researches when they are practically important for our clients (help to develop some ideas, make a decision, minimize risks, and understand the way to obtain the desired result).
- Each task is specific, and the conveyer approach results in dull products. We suggest “hand-made” researches.
- The world within laboratory environment and the world out of doors differ. We make researches in real conditions or create an atmosphere which helps to "open" people.
Key services:
We combine the following to learn the people’s life as it is:
- classical research methods:
- group discussions (focus groups, mini groups, creative, nominal, conflict and prolonged discussions, work sessions with a client);
- interviews (depth, semi structured, matched, expert ones);
- innovation research methods:
- ethnography (including and not including observations, accompanying visits at the moments when your buyers use, purchase or service; family talks);
- photo- and video-ethnography;
- specialized methods:
- experiments;
- mystery shopper;
- case study;
- content analysis of mass media.
Our clients:
Entertainment marketing: Assia Akhat, SMS
Mass media: Balance, Debit Credit
Social projects: CLINTON FOUNDATION
Construction: Ariol, KARKAS, TPK
Finance, consulting: Nadra Bank, Index Bank, Insurance company Strakhovye Traditsii
FMCG: SANDORA, TM Greenwich
HîReCa: REPRIZA
Advertisement agencies: GREY
Our address:
Ukraine, Kiev, Khreschatik str., 15, Passage, entrance No 10, office 104
Tel.: 279 01 46
Mobile: 8 067 507 62 68
Director: Marina Guz
E-mail: guz@onlypravda.com
